Sunday, November 13, 2011

WikiLeaks

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Interesting interview with Aubrey over at Billboard.

Regarding album leaks:
"The night that it leaks is the night my album release is. Not Nov. 15. It's the night it leaks. That's when you start hearing feedback. That's how we gauge things now.

There's been a bit of an upswing in retail based on the fact that hackers are a bit more hesitant to leak things. I wouldn't even say hesitant -- like, they can't do it. Maybe they're being a bit more respectful. Whatever it is, I appreciate whoever's holding back, because it's making for great opportunities for artists to sell music.

The leaks that would hurt me would be the 30-day leaks. Those are devastating because we live in a generation where the attention span is so fickle, and it's so much about instant gratification . . . it's rare that any music -- it could be anybody's music -- it's just rare that [interest] lasts 30 days, period. People are so ready for the next post on a blog, or the next tweet from their favorite artist giving them a new song, that when full albums come out they don't last long as far as being the topic of conversation. "


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